We now live in times where technology allows us to reach a global audience with the things that we write, create and sell. Very often these days websites are overlooked in favour of facebook pages, instagram accounts and other similar platforms which are indeed powerful promotional tools for any business to have under its belt. That said, a good website design, full of content which is written well and that is keyword rich should really be the basis of, or at least included in any strategy to take a business online. Accumalatively, a good website with a strong and well managed social media presence can move mountains for you – but it is important to get these things done right. The team at 6 Oranges can help you with that.
In today’s world full of budding entrepreneurs, it is super important to ensure that your website is easily accessible and readable while on the go. With technology increasing in quality and almost everybody these days owning either a smartphone or a tablet, these powerful yet portable devices are often the go to for surfing the web – very often in favour of the desktop or even the laptop that is sitting across the room. It is one thing to have a pretty website with all of the bells and whistles, but if you are losing thousands of potential customers as they navigate away from your poorly designed or difficult to read phone/tablet app, then you are going to want to address this ASAP. A fully responsive website which functions well across all devices is an essential part of your business kit and one which, if you don’t have in place – you should seriously consider implementing today.
Websites have come a very long way since the days of dial up internet and even since the birth of broadband, fortunately there exist certain rules which dictate loosely how a website should look and feel. It is all about user experience and tailoring that experience to be as stress free and enjoyable as possible. It is fair to say that around 8 out of 10 websites that you can come across today look fairly similar in format with perhaps a static header and some right to left flowing content beneath it. Maybe in place of a static header you have a slider with a scrolling or fading transition between banners – a bit like this website really. It’s a proven format which works well and gets information across in an easy to read and effective manner. If you’re choosing a popular design format, then the thing that makes you stand out from the crowd – is your content!
Everyone talks about SEO and how you need to get it right or your website will slip into the missing sock dimension that manifests at the back of your washing machine during a wash – Never to be seen in this realm of existence ever again. This is partly true. However, while it is important to have an SEO strategy it is equally as important to understand that allsorts of factors will ultimately dictate the height you will be able to ascend up that Google ladder. Your position in your chosen marketplace, your budget and your own proactivity are a few important things to consider. Anyone selling SEO services telling a local small business owner that they can be number 1 on Google in a matter of weeks is most likely telling at least one small fib. Although for real magicians probably do actually exist… We can advise you upon a realistic SEO strategy for your web presence…
